Charity Market Research In The Education Sector

We have vast experience of completing charity market research for third sector and voluntary organisations who either operate in the education sector, or who have a service or particular campaign which is relevant to the learning and skills arena – such as a teaching resource pack, event or other form of promotional activity for instance. If you are looking for charity market research in the education, learning or skills sectors, we would love to hear from you.

Some Of Our Clients:

Our research team have worked with some of the world’s most well-known charities to deliver market research in the education sector, including:

Education Charity Market Research Case Studies

In addition, we also work with a large number of smaller, specialist charities and third sector organisations. For one such charity we have completed research which was later delivered to 10 Downing Street and to the Secretary of State for Health.

Awareness Tracking Study

Organ Transplant, Bone Marrow and Blood Donation Charity

Jeanette Crizzle Trust (JCT) had successfully lobbied the government to agree that a programme could be launched within secondary schools to promote understanding of the organ transplant, bone marrow and blood donation schemes.

 

• Qualitative research to provide insight to feed into the design of the quantitative stages of research
• 1000 face-to-face interviews with adults and 500 with young people to understand awareness of the donor scheme
• 500 telephone interviews with teachers to test awareness and usage of the educational resource that has been launched to support the education programme.

 

Results sent to No.10 Downing Street and the Secretary of State For Health.

Barriers to Participation Study

Supporting Children With Rare Blood or Brain Conditions and Literacy Problems

Founded in 1991, Roald Dahl’s Marvellous Children’s Charity has raised more than £7 million to help children with serious, rare blood or brain conditions and literacy problems. The Dahlicious Dress Up Day allows children to support the charity by dressing up as their favorite children’s character in return for a donation. The number of schools signing up to the event are falling year on year. VoicED carried out the following research to understand why this was the case:

 

• 207 completed interviews using the VoicED Panel and the charity’s own list to ensure unbiased responses
• 6 tele-depth interviews with a range of awareness and participation levels to gain more detailed understanding

Detailed results provided to RDMCC suggested a majority of schools would take part if simple changes were implemented.

More About Our Charity Experience

Our previous charity market research has included testing resources with teachers, measuring the awareness and use of campaigns and resources, understanding the reasons for uptake, participation and drop-out of events (such as fundraising initiatives involving non-uniform or dressing up for instance) and awareness and understanding of changes to the curriculum which may affect teachers and relate to the issues which the charity supports.

In addition, we understand that many charities operate on tight budgets and take pride in the fact that we offer high quality market research services at cost-effective prices. This is in part due to the fact that we are based outside of London and thus do not have the same overheads that some other agencies have to pass on to clients. However, it is also by virtue of the fact that we have invested heavily in our in-house tools for education market research – including a 60-station telephone unit, in-house data processing and scripting team, dedicated fieldwork department with more than 1000 interviewers across the UK and our proprietary online research panel, the VoicED Community. The fact that we can offer all these services direct means we do not need to outsource and thus our clients are not burdened with an additional layer of margin.

Our online panel is used purely for market research purposes – unlike many other panels operating in the UK and internationally, we do not offer third-party sales and marketing to our respondents. This approach has resulted in a highly engaged, responsive and reliable research community through which we can offer research services to our clients at very reasonable rates. We can offer both online quantitative research and recruitment for either online or offline qualitative methodologies.